Built, sold, repeated.
The ventures below aren't client stories — they're our founder's own companies: bootstrapped, built, and acquired. It's a sample from 100+ projects and startups across 12 years in the trenches — bootstrapped and investor-funded, wins and failures, through to acquisition. This is the playbook Launch It now runs for founders. Every venture here is real, and most of it is a Google search away.
Food Guard
The starting point
The reusable food-cover category was growing fast, but every product in it was built on cheap, toxic-grade materials. The opportunity: the world's first genuinely food-safe silicone food covering — if the materials problem could be solved when nobody else knew how.
What was done
Engineered a food-safe, non-toxic version no competitor could match, then validated demand before scaling production through a crowdfunding launch that turned the category into a viral trend. Retailer interest arrived from day one and was leveraged into distribution.
The outcome
High six-figure revenue at launch. Retail distribution secured. Acquired by a US food storage brand — a six-figure exit.
Skills applied
Stikk
The starting point
Damage-free wall mounting was a category showing early growth signals, but no product had captured attention at scale. The challenge: build a better product and make an unglamorous niche go viral.
What was done
Launched an improved reusable silicone sticky pad and drove the product — and the entire niche — viral through crowdfunding and press. Rode the peaks, managed the troughs, and converted online momentum into retail placement, building a repeatable online-to-retail path later used across other brands.
The outcome
$60K months at peak. Retail placement secured. Sold to a UK firm — a six-figure exit.
Skills applied
Zuitte
The starting point
Running online businesses meant juggling a dozen subscriptions. Built from a need my own team felt daily: one suite with every tool an entrepreneur needs.
What was done
Built and launched the full suite, grew a solid, engaged user base, and hit real traction — then confronted an honest structural lesson: users didn't want one $50/month tool that did everything. They wanted to choose exactly what they needed, even at a higher price. That insight shaped the next venture before it capped this one.
The outcome
Strong user base and traction. Acquired by Kore Software for an upper six-figure sum.
Skills applied
Zinvato
The starting point
The direct answer to Zuitte's structural lesson: keep everything users loved, remove the all-in-one constraint. Separate but connected applications where users build their own bundle.
What was done
Pivoted the learning into a new architecture and business model, launched fast, and proved the modular thesis the market had been asking for.
The outcome
Acquired by a private investor within 12 months of launch — a six-figure exit. Proof that the right response to a structural ceiling is speed.
Skills applied
Xenitha
The starting point
Building audiences is the slowest, most expensive part of software distribution. The question: what if you never had to build one?
What was done
Developed 10+ independent software programs and apps, distributed through a partnership system with businesses that already owned dedicated audiences — selling directly to their customers. Scaled on zero ad spend by leveraging other people's audiences instead of building our own.
The outcome
10+ products shipped. Scaled with $0 ad spend until the model reached its natural ceiling — then sold to an investment firm for six figures.
Skills applied
Construkt Energy
The starting point
US beverage is one of the hardest categories on earth for an independent brand: brutal margins, powerful incumbents, and retail gatekeepers. Launching a US-made 16oz energy drink meant the economics had to be engineered before the first can shipped.
What was done
Built the brand's entire commercial architecture around distribution rather than DTC: sliding-scale wholesale tiers engineered so buyer margins improve with volume, conservative per-tier costing, a buyer-facing margin story retailers can say yes to, and a wholesale pitch built for the trade.
The outcome
Live in the US market with a distribution-led model and a wholesale economics engine designed to scale — the physical-product playbook Launch It brings to consumer founders.
Skills applied
Investor Readiness & Capital Raise
The starting point
A US sports-entertainment venture preparing to raise, with a story investors weren't yet seeing: materials, valuation logic and financial model all needed rebuilding before the raise could move.
What was done
Full investor deck rebuild. Four-method valuation. SAFE structure design. Financial model review. Ongoing consulting through the raise — including investor introductions with our founder in the room.
The outcome
Investment secured. The engagement Launch It's Investor Readiness offer is built from.
Skills applied
Currently building: multiple ventures across software, consumer products and beyond — because the best advice comes from someone still doing the work.
We show our own ventures because proof should be verifiable. Ask about any of them — including the 90+ projects that didn't make this page, and what they taught us. Twelve years of bootstrapping, raising, operating and exiting builds a kind of judgement no framework alone can teach.